Hello!
I am a visual designer.
My portfolio includes UX/UI design, brand & visual identity design, marketing campaigns design, and art direction.
VALI
GURGU
User-centric
Using an iterative design process I focus on the users and their needs in each phase of my design process.
Strategic
I find a way to merge the business objective with creative solutions that move beyond just aesthetics.
Creative
Based on sound strategic planning, I add a unique and creative touch in all the visual communications.
FEATURED WORK
ASENGANA INC. – 2018-2020
SAAS UX/UI DESIGN CASE STUDY
ASENGANA is the first interactive platform that offers an online writing and project management software to writers. I was responsible for researching, strategizing, and designing their digital product from the ground up.
UNITED WAY – 2019
BRAND design – CASE STUDY
I designed the BRAND IDENTITY and the brand campaign of a digital first corporate recognition program (Local Leaders List), including the landing page. The program features corporate partners who are leading local change in GTA communities.
UNITED WAY – 2019
ANNUAL REPORT REDESIGN – CASE STUDY
I REDESIGNED the printed and digital Annual Report, the microsite, the digital assets, and the Annual General Meeting (AGM) event and all the marketing collaterals.
UNITED WAY – 2019
brand campaign DESIGN -CASE STUDY
During the implementation of the #UNIGNORABLE brand in 2019, I REDESIGNED all the digital 3rd party materials in order to reflect the look and feel of the new brand.
ASENGANA INC – 2017
mobile APP – UX DESIGN CASE STUDY
ART FOR RENT app is an online platform for patrons to rent art for events or spaces. The app promotes local artists and serves as a tool to help interested parties secure different types of local artwork for a set period of time. In my role, I researched and designed the wireframes of this cross-platform mobile app.
ASENGANA INC. – 2017
WEBSITE – UX/UI DESIGN CASE STUDY
GAFA is a startup that designs and develops unique games (board games, card games, and online games) based on real-life experiences and published books. I designed GAFA’s visual identity and its website.
UNITED WAY – 2019
MARKETING CAMPAIGN DESIGN
SOTC (Songs Of The City) is an annual event where United Way shows its thanks to supporters, with an invitation to a special night of music and storytelling. I outlined the creative strategy, working with a cross-functional team, and DESIGNED the experiential and digital marketing collaterals.